You probably remember Coca-Cola bottles with different names on them. You may have even tried to find your own or a loved one’s name. This campaign was a great success thanks to the personalization of the bottles. Personalization is gaining popularity, especially among young generations. It is a process known as variable printing that allows companies to achieve these results. To innovate even further, HP has created an application that takes variable printing to a whole new level: mosaic technology. With mosaic technology, it’s no longer just text or a fixed image that changes, but entire patterns! Mosaic technology allows you to create thousands of unique visuals in a single production.
Graphic designers and marketing teams can now create complex and sophisticated label templates without having to spend hours creating a database. In fact, mosaic technology starts from a basic template and combines, scales, rotates patterns, and transposes elements to create millions of unique variations, all automatically. A simple vector image is enough for our computer graphics team to create the mosaic.
In addition to mosaic printing, we now offer digital printing with pink fluorescent ink. This is an additional effect to add to your arsenal of ideas for the creation of your next labels! On paper, this new ink produces a vibrant color that glows under UV light (black light). Combine it with a mosaic design and you’re sure to impress!
Digital printing with mosaic technology and fluorescent ink is easy, efficient and produces beautiful results. If you would like to know more, contact our team. They will be happy to answer your questions and help you innovate with us.