Event Marketing -  Sponsoring an event is an effective way to attract target consumers and give them first hand experience with their product. Digital short runs utilizing variable data are an ideal way to print small quantities of customized labels for product samples distributed at these events.

Private Label – Otherwise known as Store brand. Labeling and packaging for private label brands is needed in much smaller quantities than for larger nationally marketed brands.  

Regional Packaging – packaging that varies by location or geographic region requires smaller runs of a variety of labels. For example, a large manufacturer of barbecue sauce who sells different flavors in different parts of the country.

Test Markets (prototyping) – Before investing the resources to launch a product on a national level,perform a test to assess the product’s market potential. Can also test different versions of the product in different cities.

Seasonal packaging – Marketing your product to appeal to consumer tastes at certain times of the year.
Multiple SKU’s – a product that comes in many sizes, and flavours is well suited for Digital.  Print different test, different images for  different audiences

Technical specifications – Image quality 812 x 812dpi, 812 x 1,624 dpi when printing in high resolution mode. Line screens; 144(sequin), 160, 175, 180, 230dpi. Image size;  12.1 x 17.7 max

Security printing  – The main reason for incorporating security is to combat one or more of the following phenomena

Feartures available on the HP Indigo – variable data printing, variable bar coding, variable image coding , invisible ink, micro text, copy dectection patterns, digital watermark, security substrates.