Label printing in a medical /pharmaceutical environment is in many ways very different than the average label application. The user requirements are very demanding in terms of print quality, reproducibility, color consistency and process control.
Profecta’s HP INDIGO digital technology offers new opportunities for Pharmaceutical label printing. Labels can be produced in a cheaper, faster and cleaner way by using a digital production tool instead of flexo and offset. The latest trends in the market of pharmaceuticals and medical devices show an increasing trend towards more colourful and trendy labels. As more drugs get the over the counter status marketers now understand the power of a strong label.