Variable-data printing (VDP) (also known as variable-information printing (VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.
Variable data printing enables the
mass customization of documents via digital print technology.
These days, variable data printing goes far beyond printing different names & messages. It now let’s you insert different graphics, layouts, prints a unique secure bar code for each label and much more. This type of complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for each segment of the market being targeted.
Security and brand authentication with micro-text, invisible ink, digital watermark and scrambled message ability offers security and tracking features which are in demand in various industries. The benefits are two-fold: amore secure product for the customers and a differentiator for you.